BYU basketball’s Shaylee Gonzalez, Utah gymnastics’ Grace McCallum among most marketable NCAA women athletes

Utah’s Grace McCallum is congratulated by teammates during the gymnastics meet with Oklahoma at the Huntsman Center in Salt Lake City on Friday, Jan. 14, 2022. Shaylee Gonzales, the BYU women’s basketball star who is in the transfer portal, and McCallum, a current standout in gymnastics at the University of Utah, are considered two of the top 10 most marketable women in all of NCAA sports right now.

Spenser Heaps, Deseret News

It is good to be Shaylee Gonzales and Grace McCallum right now.

Gonzales, the BYU women’s basketball star who is in the transfer portal, and McCallum, a current standout in gymnastics at the University of Utah, are considered two of the top 10 most marketable women in all of NCAA sports right now.

That’s at least according to Opendorse, a company that “provides … industry-leading (name, image and likeness) solutions help athletes and their supporters understand, build, protect, and monetize their brand value.”

NIL value — in other words marketability — as determined by Opendorse is based on athletes’ social media followers, fan engagement and the sport that they compete in.

Add it all up and Gonzales and McCallum both register in the top 10 nationally, coming in at No. 8 and No. 10, respectively.

Gonzales and McCallum are joined by a who’s who in the top 10, and all the athletes either play basketball or compete in gymnastics. There is:

LSU gymnast Olivia Dunne.
UConn basketball’s Paige Bueckers.
Auburn gymnast — and Olympic gold …read more

Source:: Deseret News – Sports News