Going on Vacation This Summer? Welcome to the ‘Revenge Travel’ Economy

UK Airports Struggle With Long Queues And Cancellations Ahead Of Holiday Weekend

The clock had not yet struck noon on a recent sunny day in Copenhagen, but the hour didn’t stop Hannah Jackson and her friends from ordering a bottle of Champagne. After the waiter at one of the outdoor restaurants that line the Danish capital’s colorful harbor popped the cork, the four women from Texas gleefully toasted to their European adventure. “This is my first trip in more than two years,” said Jackson, 32. “We are celebrating every moment we can.”

Because no phenomenon can be real until it can be hashtagged, the travel industry has been quick to brand the impulse driving Jackson and countless others this summer as “revenge travel.” Like revenge spending and even revenge bubble-tea drinking, the phrase refers to consumers’ increased willingness to cough up cash after 28 long months of lockdowns and restrictions. In travel’s case, that means a newly unbridled demand for vacations that are more frequent, more indulgent, and—more than anything—far from home. That demand got a boost on June 13 when the U.S. stopped requiring a negative COVID-19 test for entry. But as it rises to and even surpasses pre-pandemic levels, a host of challenges, from inflation to war to, yes, the lingering threat of COVID-19, casts a shadow on the rosy predictions of a rebound. Will this be the summer in which the travel industry does indeed get revenge on the pandemic? Or will its hopes be dashed once again?
[time-brightcove not-tgx=”true”]

Read More: Can Barcelona Fix Its Love-Hate Relationship With Tourists After the Pandemic?

“The truth is that tourism is rebounding very, very quickly,” says Luís Araújo, president of the European Travel Commission (ETC), which represents the continent’s national tourism organizations. “It’s quite impressive.”

At this juncture, revenge travel looks to be off to a good start. Among Europeans, …read more

Source:: Time – Business

      

Leave a Reply

Your email address will not be published. Required fields are marked *