Trump’s Social Platform Is Still Floundering Despite Boost from Jan. 6 Hearings

Downloads of Donald Trump’s TRUTH Social app spiked after the former president made an appearance on the struggling platform with a series of tirades in protest of the January 6 hearings. But the pace of TRUTH’s growth—and its impact—could depend on whether Trump continues to post regularly on the network.

Trump started posting about the hearings on June 9 as a congressional committee held its first major public session to investigate the attack. The following day, TRUTH Social downloads shot up by 185% compared to the average of the seven days prior, according to data shared with TIME by the analysis firm
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On TRUTH Social, Trump referred to the bipartisan proceedings as a “one sided, totally partisan, POLITICAL WITCH HUNT,” repeated false claims that the 2020 election was “rigged and stolen,” and denied expressing support for chants to “hang Mike Pence.”

Trump created the Twitter-like platform in Fall 2021 under the umbrella of his new media company, Trump Media & Technology Group (TMTG), but posted a single introductory “TRUTH” in February and nothing else—until about a month ago. Now he is posting more and more, often multiple times per day.

His comments about the January 6 hearings are being shared with a relatively small audience. While downloads of TRUTH Social spiked on June 10, as of June 13, TRUTH Social has seen 2.6 million lifetime downloads in the U.S. Apple App Store. In comparison, Twitter had 229 million active users on a daily basis in the first quarter of 2022.

The impact of Trump’s words will hinge on how far they spread outside of TRUTH Social, says Jonathan Nagler, co-director of NYU’s Center for Social Media and Politics. “It’s what happens off of TRUTH Social,” he says. “Because the membership numbers on the platform are still …read more

Source:: Time – Technology


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