The J-note sculpture outside of Vivint Arena in Salt Lake City, is pictured on Wednesday, Oct. 13, 2021.
Jeffrey D. Allred, Deseret News
The Utah Jazz’s long-awaited rebrand launch will take place on Friday, with the expectation that it will occur at 11 a.m. MDT.
Here’s a rundown of what to expect.
The background on the rebrand
Last September as the Jazz were beginning preparations for the 2021-22 season, photos surfaced on Twitter which showed that the team’s practice facility in Salt Lake City had a new look — photos that owner Ryan Smith acknowledged.
Gone were the Jazz’s blue, green and gold colors, and in their place was black and white.
— Ryan Smith (@RyanQualtrics) September 15, 2021
That change fell in line with black and white team merchandise Smith had been seen wearing and some changes that had been made to player entrance areas at Vivint Arena.
A short time later, the “J Note” structure outside Vivint Arena was changed from being blue, green and yellow to black, the signage on the arena was made black and the team’s website and social media accounts started using black, white and yellow more frequently.
Black is taking over
not even the Jazz note in front of @vivintarena is safe ⚫️⚫️⚫️
📸 @BlackBladeEnma #JazzNation #UtahJazz #TakeNote pic.twitter.com/BhhaZugVOM
— JazzNation (@JazzNationNews) October 11, 2021
Source:: Deseret News – Sports News