What is sportswashing, and what it has to do with LIV Golf | Opinion

Dustin Johnson of the United States looks at his putt on the third green during the final round of the inaugural LIV Golf Invitational at the Centurion Club in St Albans, England, Saturday, June 11, 2022. Johnson is one of the better known PGA Tour players who has defected to the upstart LIV Golf series of tournaments.

Alastair Grant, Associated Press

How do you compete against a business that doesn’t care if it makes a profit; and can easily afford not to? That’s the dilemma the PGA Tour faces as it takes on a challenger with the billions it has collected from oil and slave labor and yet wants the world to like them.

If you’re one of those who doesn’t think golf offers much excitement, then you haven’t been paying attention to what’s been happening lately — off the course. There is a full-blown war underway between the established PGA Tour and the Saudi-sponsored LIV Golf Tour. It’s old money versus new money (and lots of it).

The LIV — Roman numerals for 54, the number of holes the upstart’s tournaments consist of — offered Phil Mickelsen $200 million merely to join the LIV, and he agreed, even though he confided that he found his employers “scary”; the Saudis nabbed Dustin Johnson by offering him $125 million, which is more money than Tiger Woods has earned during his career; they offered Bryson DeChambeau $100 million and he took it. Just like that, those golfers are going to be paid more than they have earned in their entire careers, just for showing up. So far, LIV has poached about …read more

Source:: Deseret News – Sports News

      

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