Student-athletes at the University of Utah have another tool available to them in their pursuits to monetize their name, image and likeness (NIL).
Utah Athletics announced Monday it is expanding its partnership with INFLCR, an industry leader in brand-building and NIL business management for athletic organizations. The exchange for its existing Elevate U program helps connect interested collectives, individuals and/or businesses with Utah student-athletes to “accelerate and streamline the process of generating business activity” related to their NIL, according to a Utah news release.
The Utes can benefit from INFLCR’s technology that allows businesses to access a directory that filters specific student-athletes by sport, team and other options. The INFLCR app includes automated NIL transaction compliance and tax reporting as well.
“We’re excited to take both our Elevate U program and our INFLCR partnership to the next level with the Elevate U Exchange, and look forward to seeing our student-athletes benefit tremendously from this powerful resource.” — Utah athletic director Mark Harlan.
Significantly, the tool is available for free to all of the U.’s student-athletes.
“The launch of the Elevate U Exchange gives our student-athletes a significant advantage …read more
Source:: Deseret News – Sports News