BYU football coach Kalani Sitake discusses Built Brands’ name, image and likeness agreement with BYU during a press conference at the BYU Student Athlete Building in Provo on Friday, Aug. 13, 2021.
Scott G Winterton, Deseret News
As many predicted, the NIL program has become a monster in college recruiting.
Nobody should begrudge college athletes making money by endorsing stuff. Using their name, image and likeness to bring in some coin is a fine idea. It’s only fair since universities and coaches are making millions off their labor.
But what’s happening now is getting out of hand. The high school class of 2023 will be the first to maneuver money packages as part of their scholarships and college destination. It has become a circus complete with organ grinder monkey boosters.
Now, college administrators and coaches are demanding tweaks and more guidelines.
College coaches in the state of Utah are currently met with discussions of NIL opposing offers from recruits in the realm of a quarter of a million dollars or more. One Pac-12 school allegedly has a “collective” telling recruits if they sign, players can text “Thanks, United,” and their parents can fly free to games.
The line between pro and …read more
Source:: Deseret News – Sports News