Ulta Beauty Accused of Joking About Kate Spade Suicide In Shocking Ad

Kate Spade Snapshot

It’s been … since legendary fashion designer Kate Spade committed at suicide at the age of 55.

The tragedy rocked the fashion world to its core, and Spade is still widely mourned by the countless industry insiders who worked with her or were influenced by her designs.

Like Anthony Bourdain, Chris Cornell, and other luminaries who took their own lives, Spade’s tragic story has inspired millions to open up about their own mental health struggles or donate to charities that focus on suicide prevention.

So it came as a shock this week when Ulta Beauty sent out an email promotion that seemed to make a morbid joke about Spade’s passing.

“Come hang with Kate Spade,” read the email that went out to customers on Monday.

On Twitter and elsewhere, recipients promptly called out the 

“Ulta, you might need to speak to your marketing staff,” one user wrote, according to CNN.

Another noted that the subject line was “not the best word choice.”

“Ulta sending a promo email saying ‘come hang with Kate spade’ and then sending an apology email for being insensitive because she hung herself in 2018 I’m…” one commenter observed.

“Ulta Beauty recently sent an email featuring Kate Spade New York Fragrance where a very insensitive choice of words was used by mistake. For this, we are deeply sorry,” the company said in a statement.

Thankfully, the company was quick to clarify that the phrasing was unintentional.

In a second email that was sent out to customers a few hours later, Ulta apologized for the unfortunate choice of words and promised to be more cautious in the future.

“This was a mistake, does not reflect our values and we are taking steps to ensure it does not happen again,” the email read.

“It was certainly not reflective of the deep respect we have for Kate Spade, her family and the …read more

Source:: The Hollywood Gossip


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