Apple’s Most Significant New Innovation Is a Little Black Button. Here’s Why

During Apple’s annual WWDC keynote on June 3, software boss Craig Federighi said that privacy is in “everything we do” — and shortly thereafter put his money where his mouth was. The newest updates to Apple’s operating systems, including macOS, iOS and the brand new iPadOS, include new features designed to reduce the amount of data you share, both purposefully and incidentally. The most significant addition is “Sign in with Apple,” the company’s new method of logging into apps and services without sharing your personal information.

At a time when it seems like almost every tech company is trying to squeeze as much personal data from you as legally possible (and sometimes even more), many users will no doubt appreciate Apple’s efforts to protect their privacy. But the feature does not arrive without controversy. It’s a direct shot at two of Silicon Valley’s other biggest companies, Facebook and Google, both of which offer similar services, with the difference that they both collect user data. Meanwhile, Apple is requiring software developers that offer any similar services to also include Apple’s option, a curious demand given antitrust regulators are paying increasingly close attention to Big Tech in recent months.

On a technological level, Sign in with Apple is the company’s version of what’s called a Single Sign-On, or SSO. Rather than requiring users to come up with and remember a distinct username and password for every site and service they use, SSOs let users use one set of credentials — often their Facebook or Google login — across a wide array of them. For users, SSOs can be time-saving and convenient. They’re also convenient for developers, who can worry less about managing and protecting a database of full of usernames and passwords and focus more on making their apps and services even …read more

Source:: Time – Technology


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