Utah company KT Tape in Olympic spotlight thanks to its adhesive tape


AMERICAN FORK — American figure skater Mirai Nagasu thrilled fans with her athleticism and artistry on the ice during Monday’s Olympics coverage, but her performance also raised questions on social media.

People were curious about an odd dark coloring on her upper thigh. It turned out to be KT Tape — made by a Utah company.

“I’m guessing she had a strain in that upper thigh area,” Greg Venner, CEO of KT Tape, said of Nagasu.

Over the past decade, KT Tape has grown in American Fork, doubling its business in the past three years.

KT Tape is the exclusive provider of kinesiology tape for the U.S. Olympic team. The tape is usually used for shoulder and knee injuries. The USA-emblazoned blue tape is being used by some Winter Olympic athletes, including some using it in a unique way that caught the attention of fans and the company.

KT Tape is elastic, adhesive sports tape that comes in bright colors. When applied properly, it helps athletes deal with aches and pains of soft tissue injuries. The tape is sold in sporting goods stores, drug stores and grocery stores around the world.

Venner said the company is all about helping athletes perform at their very best.

“It will provide pain relief, but it will also provide support to soft tissue damage, muscles, tendons, ligaments, joints,” he said.

The company sponsors several Winter Olympians and supplies the whole U.S. team. KT Tape is used by professional athletes, as well as nonprofessionals, on their everyday workouts. The sports tape can often be seen on shoulder and knee injuries.

New England Patriots quarterback Tom Brady used KT Tape several weeks ago on his hand for his infamous thumb injury before the AFC Championship game.

Earlier this week, American alpine skier Ted Ligety tried it on his face to try and fend off frostbite …read more

Source:: Deseret News – Sports News

      

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