If Amazon Wants to Reinvent Messaging, Here’s Its Biggest Challenge

Whether you’re looking to send quick texts or videos that expire after a few seconds, there’s no shortage of services available, from Facebook’s Messenger and Snap Inc.’s Snapchat to Apple’s iMessage and Google’s Allo. Amazon may be looking to add its name to that list with a novel messaging app of its own, if a new report is accurate.

According to AFTV News, Amazon has been surveying its customers about features for a new messaging service it’s calling Anytime. Images published in the report suggest the service would include broadcast features like the ability to reach all of your friends without their phone numbers or usernames, encryption for private messages, group mentions, voice and video calls, support for GIFs, stickers and emoji, and photo and video filters. The app would also allow users to participate in group games, share their location with others, listen to music, order food together, split a bill among friends and chat with businesses. (Amazon has not yet responded to a TIME request for comment.)

Based on that description, and bearing in mind that we’re deconstructing a hypothetical, Amazon’s approach sounds similar to those taken by Apple, Google and Facebook. All three have …read more

Source:: Time – Technology

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