When Smiley Faces Pay Your Rent (i.e. The Life Of The World’s First Emoji Translator)

We spend a lot of time each day looking at, tweeting, and texting emoji, but few of us get paid to do so. Keith Broni, on the other hand, makes his living doing just that.

Last December, London-based translation company Today Translations put out a call for an “emoji translator.” The job listing made news, partly because of its novelty — it’s believed to be the first role of its kind — and partly because it just sounds like so much fun. Who doesn’t want to spend their day looking at emoji?

Today Translations received over 500 applications, and the interview process took five months, but Broni emerged as the winning candidate. You can’t major in emoji translation (at least, not yet), but Broni’s educational background does complement the role. The Irishman graduated from University College London with a Master’s degree in business psychology. His dissertation, which was entitled using only emoji, looked at the ways that consumer behavior can influence how we perceive emoji in combination with various brand names.

Broni’s passion for emoji — a job requirement, obviously — is so strong that he organized Europe’s first Emoji Spelling Bee, in which contestants were given a …read more …read more

Source:: Fresh News – Culture

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